It’s called gratitude. And that’s right.

Posted on Aug 6, 2025 at 08:49 by scott truitt

Trees in London

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scott truitt

Scott had the first ideas and insights for Sawtooth in 1999 and has been thinking about it ever since. View all posts.

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Thanks to all who responded with feedback yesterday, whether with issues or encouragement. It’s always gratifying to see the people I care about most notice our work, even when we fall short.


Note to self: Always test again after deleting a domain configuration that seemed irrelevant before emailing and posting widely. That’s why the images weren’t loading and the links didn’t work. It should be good now.


I wanted to mention something about the messaging on the new site, particularly on the home page. Several of you mentioned the negative tone in the text. That was an intentional decision to frame the status quo, and I believe it’s an honest and sober synopsis of where we are in this moment.

Simply put, we cannot tell our story without this context. There is no point in sugarcoating the state of the music industry or the manipulative behaviour of social and streaming companies.

We exist to right these wrongs.

It is in that spirit that we introduce our two primary personas: the music lover and the music maker.

Please note that the list does not include advertisers, Wall St analysts, or AI drone manufacturers. We feel like the other players in our space have those constituencies covered.

Made with in London.
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