On Spotify and superfans.

Spotify’s mission to reduce its royalty payments to music creators is widely known. But I’m seeing more music lovers realise the hypocrisy in raising prices while slashing their commitments to our favourite artists and flooding their service with cheaper content.

Simply put, they want more money from us to pay less to artists so they can keep more for themselves. That’s their path to profitability. It’s also the precise definition of enshitification.

Their moves are especially relevant with speculation about a new premium tier aimed at superfans. While higher-quality audio sounds appealing—pun intended—let’s remember what truly matters to music lovers.

We love our favourite artists and labels and cherish our community and culture. We collect vinyl, pay for downloads, buy merch, and go to shows to express our love for music and experience that love with other fans. We celebrate our favourite artists’ work with gratitude and happily reciprocate with our money.

And what we want most of all is a music discovery platform that matches our values, starting with paying artists their fair share. There is no music without money.

Spotify “saved” music from piracy. Who will save it from them?

We will.