All posts tagged: Mark Johnson

A waterfall and stream in soft focus

Posted on Mar 19, 2025 at 08:39 by scott truitt

A model for a new music streaming industry.

I could write volumes (and already have) about the insights Mark Mulligan shared in his post on LinkedIn yesterday (this post is a response, and I even used the same title to anchor it). I want to focus on three things that resonated most: 1. When you read artist-centric licensing, you should translate that to UMG and Spotify-centric licensing, as “UMG and Spotify get richer, and the rest, well, who really cares?” See the shocking number Mark Johnson shared on LinkedIn yesterday about the effe

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