All posts tagged: Steve Jobs

Posted on Jun 26, 2025 at 07:30 by scott truitt

I waited in line by myself to buy the first Apple iPod in 2001. I arrived about 20 minutes before the Apple Store in my hometown of Columbus opened. It was the debut of Apple’s first handheld device at one of its first retail stores in the US. Two experiments at once. Less than six years later, I queued for hours with thousands to buy the first iPhone at the Apple Store in San Francisco. The line stretched down Stockton St and around O’Farrell St. People dressed in costume (never a surprise i

Posted on Jun 15, 2025 at 07:51 by scott truitt

“Start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where to sell it.” Yep, Steve Jobs. In 1997. Here we are in 2025, almost 30 years later, watching tech companies spend wildly to embed AI in the customer experience without regard to human needs. Indeed, human needs seem to be last on the list of their features and benefits. And they’re not even trying to sell AI, much less charge for it; most are forcing it on u