All posts tagged: values

Posted on Jun 15, 2025 at 07:51 by scott truitt

“Start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where to sell it.” Yep, Steve Jobs. In 1997. Here we are in 2025, almost 30 years later, watching tech companies spend wildly to embed AI in the customer experience without regard to human needs. Indeed, human needs seem to be last on the list of their features and benefits. And they’re not even trying to sell AI, much less charge for it; most are forcing it on u

Posted on Jul 12, 2024 at 19:49 by scott truitt

This lightly edited quote about tuning an F1 race car from Jamie Allison, newly reinstalled Mercedes technical director and key influence behind their recent successes, perfectly applies to building software in 2024: It took Mercedes too long to realise that the rules introduced in 2022 “required a different set of skills and a different way of interacting with each other.” “The car is the outcome of the institutional approach to designing it. Being competitive requires valuing the right thing